Rudi & Udi: Why You Got the Same Name?

I've been a pretty dedicated Udi-eater these past few months.  Safeway recently started selling their bread for a good price, so I was going there to get my bread rather than the few other shops that have it on hand most of the time (Vim & Vigor, Kokua, and Whole Foods generally have it in stock).  Paying $5.50 was way way WAY better than the $7+ the other shops charged.  It made me feel like a human being again.  Almost.

Then they printed off a coupon for me to use.  The coupons I got were, oddly, not for anything I'd actually bought but for KINDS of the things I had bought.  So there I was with Sargento cheese and Udi's gf bread, and I had coupons for Kraft cheese and Rudi's gf bread.  Since the coupon was for $2 off, I thought it might be worth it to try out Rudi and see if he (or she, I guess) was any better than Udi.